For some of us, fundraising comes naturally. For others, we'd rather focus on some other aspect of DfG. However, fundraising = more fabric, more kits, more girls, more smiles, more lives changed, so it can help you do lots more of what you're already doing. Here are some ideas to help you amplify your efforts through fundraising:
1.) Hosting an event takes time. Start planning at least 6 months in advance for a larger event.
2.) Know who you know. Comb those contacts lists, then enlist the help of a few close friends to do the same. We all know that DfG has a large global fan base, but attendees or supporters of your event will come because they want to support YOU! Invite, invite, invite.
3.) Assemble a team with different strengths. Everyone is good at something. It may be calling local merchants to ask about donations of food/drinks, or designing invitations, or creating flower arrangements, or securing the perfect location. Find out what resonates with people, and then send them forth to go do it!
4.) Don't be afraid to ask. Hosts for a recent fundraiser in Edmonds, WA were able to secure donations of hundreds of cupcakes and other delicious desserts for their Dessert Auction. Call around. You never know who might want to support your efforts.
5.) Spread the word. Announce the event in local papers or radio, along with RSVP information. You may just expand your invite list tremendously.
6.) Take advantage of widely known dates. Mother's Day, International Women's Day, and International Day of the Girl are all great examples of times to host an event. Think about what's going on in your area, and what ways you might invite others to help you celebrate that day...through attending a DfG fundraiser!
7.) Pick a theme. A theme like High Tea, or Roaring 20's, or Sunday Brunch for Girls helps pull everything together. Get creative! G Force: Girls, Glitter, and Global Change...Valentines for Africa...Sewing for Sisters...the sky's the limit.
8.) Feature testimonials from several people, if you can. Testimonials help paint the picture of your work, and also recognize the many ways individuals benefit from DfG. They present the emotional connection people are looking for.
9.) Ask for donations at the end of the event. Pass out envelopes after people have had the opportunity to learn more about the organization, and hear testimonials. Provide people with several higher options, including the option to give annually. Don't just leave a blank space for them to write in the amount. An example would be, "I would like to give: ____$500 ____$250 ____$100 ___$50 ____$Other."
10.) Not all fundraising has to be through an in-person event - take advantage of the internet. A simple email appeal may be a great way to start. Are your friends and family already supporting you? Try a different approach: "We're not asking for your money. We're asking for your voice." Ask them to send the email to 5 friends each, but not to contribute any funds of their own. See what happens!
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